Sony Ericsson Xperia Play gets price cut to £390 in the UK

The Sony Ericsson Xperia Play was supposed to be this revolutionary device that would be the first gaming-focused smartphone to actually be successful. Yet whether or not Sony Ericsson's dreams about it have made it to reality is certainly up for debate, with the phone seeing price cut after price cut (which may signal that sales aren't going all that well).

First, it was the US of A, and now the Xperia Play has become cheaper in the UK as well. Not as cheap as on contract in the US, but still a lot cheaper than what it went for during pre-order season. Eurodroid reports that Play.com, a well known online retailer of unlocked, unbranded, SIM-free mobile phones will now sell you a Sony Ericsson Xperia Play for £399.99, with free shipping. You can also get 10% off if you buy a microSD card with the phone.

Clove is another of the established independent phone retailers in the UK, and it has the Xperia Play up for grabs for just £390, yet without free shipping. So, shipping included, the final price you'll have to pay will probably be similar regardless of which retailer you choose to purchase from.
source: Unwired View